This Tug-of-War Over the Cable News Network Reveals How Dysfunctional American Journalism Now Is.

This past Thursday night, amid swirling speculation regarding the Brown University gunman, the network's Kaitlan Collins posted on social media, pointing out the conflicting information and pointing viewers to her channel's 9pm newscast.

While CNN is certainly not a impeccable news source, her message resonated for a lot of people. It remains one of the outlets where there exists grounded and mostly dependable reporting – notably during crises like the one unfolding near a New Hampshire storage facility.

A Precarious State Amid a Business Tug-of-War

But CNN, now 45 years old, finds itself in a vulnerable situation as two giant media corporations battle over ownership of its parent company, Warner Bros Discovery.

Regardless of who wins, the destiny of CNN has turned into a major game of mergers and acquisitions, instead of as a question of what helps the news-consuming public.

“This is yet another example of the fundamental flaws with origins in decades of regulatory actions,” stated Victor Pickard, writer of “Democracy Without Journalism?” and a academic specializing in media policy at the University of Pennsylvania.

The speculation about who will own Warner Bros Discovery – is it going to be Netflix or Paramount Skydance? – overlooks a more important point.

“The narrative is crafted as a corporate drama with influential figures as the main characters, but there is very little discussion of the common good,” Pickard said.

A Further Layer: Donald Trump

The CNN scenario is further muddied by Donald Trump’s opinions about a network he has consistently labeled as perhaps his primary “fake news” foe.

Think back to the chants of “CNN sucks!” at Trump's rallies, his administration’s punitive revocation of reporter Jim Acosta’s press credentials, or his tense exchanges with Collins in press briefings.

Trump now asserts that the network requires new ownership. This can be interpreted as ownership that will shield him from journalistic oversight. That is one reason why he seems to come down on the side of Paramount Skydance, which has made a aggressive takeover attempt.

He has grounds to like that suitor more. For one thing, it is led by David Ellison, son of the pro-Trump Larry Ellison, one of the world’s richest people.

Paramount, parent of CBS News, also recently placed the conservative Bari Weiss, known for her “anti-woke” beliefs, as the lead editor of that venerable news network.

An Outcome of Continued Uncertainty

Notably, if Netflix prevails, CNN and other cable outlets would first be carved out into a separate entity. That would be a relief to many at the network, but it’s far from a guarantee of stability. That arrangement could pave the way for CNN for a future sale. There is no finish line.

According to Timothy Wu, much of this is illegal, anyway. The prominent critic of big tech’s dominance wrote recently that competition laws should prohibit both deals.

“Both acquisition attempts would be harmful to the country, and both should be contested by the government,” Wu recently wrote.

The Bigger Challenge and a Way Ahead

Regardless of the resolution in this situation, the bigger problem endures.

“The present media landscape is a very system hostile to democracy, but we ought not succumb to learned helplessness,” Pickard emphasized. Government actions – from the 1930s and 1940s – helped to create this overly commercial monster, and revised policy decisions can tackle it.

Is this likely in an era where the top communications regulator won’t even affirm that the agency is independent? Change is very unlikely now, but that should not imply it will not happen in the future.

Measures that support independent news organizations, reinforce local journalism, subsidize public media, and prohibit the consolidation of media power in too few hands are achievable – they are vital for a robust democracy.

Regarding media ownership, bigger isn’t better. And news organizations including CNN must not be pawns in the newest acquisition battle.

Joe Barnes
Joe Barnes

A digital strategist with over a decade of experience in tech journalism and content creation, specializing in emerging technologies and online marketing trends.